Product Market Identification

Posted on January 17, 2023 By Berwin Singh In Case Studies
2 people being looked on through a piece of glass who are working on their laptops 
DECISION SUPPORT APPLICATION FOR EXPORT MARKET SELECTION AND THE IDENTIFICATION OF EXPORT OPPORTUNITIES FOR AN EASTERN STATE.

About the Client

The organization works towards the promotion and development of the SMEs sector in India and provides continuous support to this sector by carrying out activities such as Training Programmes, provision of Business Intelligence services through a Databank, and acting as a catalyst for Interfacing with other concerned and associated institutions of external trade. It reinforces the basic philosophy of integrating research and training for the benefit of the SMEs with a special focus on the Internationalization of SMEs.

Business Need

The identification of exportable products along with their markets had to be chalked out in the most user-friendly manner for the state, which would help the prospective exporters from the state in near future, to select markets for their products, effectively and profitably.

Challenges

  • The key factors to target market selection: segment size and growth, and segment structural attractiveness, were too difficult to understand and were limited to raw data.
  • The following manual process was very cumbersome and used to involve days and sometimes months
    • Identification of the HS Code (Harmonized code system)
    • Trend Analysis of Exports • Revealed Comparative advantage
    • Trend Analysis of Markets and market fluctuations
    • Understanding trade complimentarily between the markets
    • Understand the export competitiveness of the state in the Identified Market
    • Other interoperability problems associated with the sharing of documents and data, due to differences in computer platforms

Solution

The application was developed using the following technologies:

  • Microsoft .NET Framework 3.0
  • VB.Net as the object-oriented programming language
  • XML as data storage, maintaining hierarchy, and serving charts
  • .Net chart controls

Based on the project specifications, 2 resources were deployed on the development for a period of 6 months including a technical architect, who prepared the technical specifications, and a senior developer with expertise in .Net technology.

Benefits

  • Agri-products for export from the state can be selected with ease
  • Competitiveness for small and medium-sized firms has increased
  • Lower costs, through better trade facilitation and training to the bottom-line
  • External trade from the state is greater and more effective

Technologies Used

  • .NET Framework 3.0
  • VB.NET as language
  • Win Forms
  • XML and AJAX
  • Chart Controls
  • VS 2005